Somewhere along the way, biking got serious. And it got more complicated than it needs to be. For us, biking is and always has been simple and fun. A way to get where you’re going and have a blast doing it. And if you burn a few calories in the process, great. We believe comfort is key, and we like style. Because if you’re going to ride all over town, you want to look good doing it. Ours is not an exclusive club. If you want in, you’re in. You don’t need special gear or skills. All you need is a place to go. Come to think of it, you don’t even need that. Just throw a leg over and get going. And remember to smile.